bio
For over 15 years, I've been working in advertising agencies in Buenos Aires, developing campaigns and communication strategies for local, regional, and global brands. I started as a copywriter, moved into project management —while building art direction skills—, and eventually became a creative director. That path gave me a broader perspective on how ideas are built — from concept to production, from strategy to execution. Over the years, I’ve worked across branding, campaigns, activations, editorial writing and production, leading multidisciplinary teams in fast-moving environments. What I enjoy the most is turning complex problems into simple ideas, building collaborative creative cultures and making things happen.